Spoken Words Have Power
How many times have you heard it said, “Just believe you can do it and you can!” Whatever the task, if it is begun with the belief that you can do it, it will be done perfectly. Often belief enables a person to do what others think is impossible.
It is the act of believing that is the starting force or generating power that leads to accomplishment. “Come on, fellows, we can beat them,” shouts someone in command, whether in a football game, on the battlefield, or in the strife of the business world. That sudden voicing of belief, challenging and electrifying, reverses the tide and—Victory! Success! from defeatism to victory, and all because some mighty believer knew that it could be done.
You may be shipwrecked or tossed into the water near a rocky shore, and momentarily you may fear that there isn’t a chance for you. Suddenly a feeling comes that you will be saved or that you can save yourself. The moment you have that feeling it begins to take the form of belief, and along with the belief comes the power to assist you. Many stories have been told of the great reserves of the subconscious mind, how under its direction and by imparting its super human strength frail men and women have been able to perform feats far beyond their normal powers. Great orators and writers are often amazed at the power of the subconscious mind to furnish them with a steady flow of thoughts.
After studying the various mystical religions and different teachings and systems of mind-stuff, one is impressed with the fact that they all have the same basic modus operandi, and that is through repetition – the repeating of certain mantras, words, formulas or chants, frequent praying of the Buddhists, and all other faiths. Similarities can also be found in the war dances of the American Indians with their repeated rhythmic physical movements, the tribal ceremonies to bring rain, the dancing of the whirling dervishes, even the playing of martial music at critical times embody the same principle.
And this brings us to the Law Of Suggestion, or call it the Law Of Spoken Words.
Words is through which all forces operating within its limits are capable of producing phenomenal results. The power of suggestion – autosuggestion (your own to yourself) or heterosuggestion (coming to you from outside sources)—that starts the machinery into operation, or causes the subconscious mind to begin its creative work – and right here is where the affirmations and repetitions play their part. It’s the repetition of the same chant, the same incantations, the same affirmations that leads to belief, and once that belief becomes a deep conviction, things begin to happen.
This is the identical force and the same mechanics that Hitler used in building up the German people to attack the world. Hitler had a remarkable understanding of the law of spoken words and its different forms of application and it was with uncanny skill and mastery showmanship that he mobilized every instrument of propaganda in his mighty campaign of spoken words. Hitler openly stated that the psychology of suggestion was a terrible weapon in the hands of anyone who knew how to use it.
Mussolini, too, used the same law of suggestion in an attempt to make a place for Italy in the sun. Signs and slogans such as “Believe, ‘Obey, Fight,” “Italy must have its great place in the world,” “We have some old scores and new scores to settle,” covered the walls of thousands of buildings, similar ideas were at the same time dinned into the people via the radio and every other means of direct communication by the spoken word.
This subtle force of the repeated words overcomes our reason, acting directly on our emotions and our feelings, and finally penetrating to the very depths of our subconscious minds.
It is the basic principle of all successful advertising – the continued and repeated suggestion that first makes you believe after which you are eager to buy.
“Success or Failure in business is caused more by mental attitudes than by mental capacities”
Human beings are human beings the world over – all are subject to the same emotions, same influences, and the same vibrations. A business, a village, a city, a nation – is merely a collection of individual humans controlling and operating it with their thinking and belief and words. Every person is the creation of himself, the image of his own thinking and believing.
“For as he thinketh in his heart, so is he.” – King Solomon
One of the intangible rewards in our business (what most people outside have no idea at all) is the positive environment we get which is great food for the brain. We learn how to think right, how to speak right words and develop a strong belief and faith in self and others. It takes some time before you can see the fruits. Nothing happens overnight.
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